Scroll down
Free instant audit

Check your hotel
website right now

Enter your URL — get a real score. No sign-up, no email required.

Saved report for
Analyzing your website…
Overall site score
Mobile speed
Desktop speed
SEO score
Design score
Direct Booking Potential

Scanning…
AI Visibility Score
How much are you losing to OTAs?
$
%
commission per month
per year
What we recommend
Redesign the site Optimize SEO Add direct booking Connect analytics Improve AI visibility

Not just a new design. A system for increasing direct sales.

Link copied!

This is fixable.

Discuss the project →
72%

of buyers consult AI
before they consult Google

The problem

AI models don't know you exist

When someone asks ChatGPT "best villa in Koh Phangan" or Claude "the most comfortable hotel in Phuket" — do they recommend you?

For most brands, the answer is no. Traditional SEO doesn't translate to AI visibility. This is a new game with new rules.

How we fix it

We make AI models
recommend you

01

Visibility audit

We test your brand across ChatGPT, Claude, Gemini and Perplexity.

02

Content optimization

We make your content what AI models actually cite.

03

Monthly tracking

Every month you receive a visibility report.

Direct bookings · Higher conversion · AI visibility

More direct bookings.
Less OTA commission.

We turn hotel and villa websites into systems that win direct bookings instead of losing margin to Booking.com — and build investor-grade sales engines for high-ticket real estate.

The problem

Most websites are liabilities, not assets.

A generic interface is invisible. In the high-end market, if you don’t capture attention in two seconds, you lose the client forever. You don’t need a website—you need a system that commands authority.

What we do

Three formats

01

Conversion Funnel

High-conversion architecture for direct sales.

02

Brand Experience

Immersive digital identity for luxury brands.

03

Real Estate Sales Engine

High-ticket asset presentation systems.

Case Study · Concept

Sri Panwa — Phuket

Speculative redesign — a self-initiated concept created to demonstrate the approach, not a commissioned client project.

Before — original site
Sri Panwa original site
Sri Panwa original booking
After — iilab° redesign
Sri Panwa redesign by iilab°
Sri Panwa villa listing by iilab°
Case Study · Concept

Sri Panwa — Phuket

Speculative redesign — a self-initiated concept created to demonstrate the approach, not a commissioned client project.

01

Strategy Session

Identified the core problem: generic booking UI erased Sri Panwa's ultra-premium positioning. Defined the target — HNW investors and luxury travelers.

02

Market Audit

Audited competitors: Aman, Rosewood, Banyan Tree. Identified that none offered integrated investment + hospitality narrative in one digital experience.

03

Architectural Blueprint

Dual-path architecture: 'Book a Stay' for guests, 'View Properties' for investors. Hero narrative: Live, Invest, Thrive — three words, one ecosystem.

04

High-End Engineering

Dark premium UI, cinema-grade typography, smooth transitions. Custom villa listing engine with filters by view, type and price per night.

05

Deployment & Growth

Production-ready across EN / TH / ZH. Conversion-optimised CTA hierarchy, direct booking integration and investment inquiry flow.


Ready to upgrade your
digital authority?

Let’s discuss how we can turn your digital presence into your strongest revenue driver. The first strategic consultation is on me.

Contact Us